Facebook addresses brand safety issues

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Grudin's post further warned those who share content that repeatedly violates our Content Guidelines for Monetisation, share clickbait or sensationalism, or post misinformation and false news may be ineligible or may lose their eligibility to monetize.

Parties will be given the ability to appeal Facebook's decision to remove their content.

In an effort to further combat hate speech and other violations, Facebook will add 3,000 content reviewers, almost doubling its existing team, said Carolyn Everson, Facebook senior vice president for global marketing solutions. Facebook is also seeking Media Rating Council accreditation, which will provide reviews and information on audience measurement practices.

But the tech firm is drawing a clearer line when it comes to profiting from tragedy, fake news and other offensive content. These confirmations and investigation could give Facebook's promoters certainty that their advertisements aren't being appeared beside awful content, are really being seen, are being tallied appropriately.

Facebook has also been dealing with the spread of misinformation on its platform, reporting last week that fake accounts, likely linked to Russian Federation, spent $100,000 in ads ahead of the USA election.

"There is absolutely no place on Facebook for hate speech or content that promotes violence or terrorism", Everson said.

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If your content does not comply with these standards, we will notify you that we have removed the ads.

"Facebook is this huge, huge, huge platform, and they haven't really been monetising original content in the same way as YouTube has", said Mr John Montgomery, executive vice-president for brand safety at GroupM, a media investment group for the advertising giant WPP. Your content may be impacted by these guidelines, but will remain on the platform provided it meets our Community Standards. That means that publishers may choose to not post content about important but messy topics because they might not be able to make money off of it.

Caroline Everson, Facebook's VP of global marketing solutions, while making this announcement, unveiled some of the changes that will apply to the content types that can be monetised around Facebook's in-stream ads and Instant Articles feature.

Every day, people come to Facebook to connect with stories from creators and publishers they love.

With early indications that Watch is drawing an audience, coming out with standards early in its roll out gives Facebook an opportunity to build a quality environment.

Creators and publishers must have an authentic, established presence on Facebook, it said, adding these guidelines also apply to videos on Facebook and will extend to "Instant Articles" over time.