Maruti to rebrand retail network

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Managing Director and CEO of Maruti Suzuki, Mr. Kenichi Ayukawa says Maruti Suzuki Arena is at the core of the company's network transformation strategy to meet customer expectations.

The introduction of Maruti Suzuki Arena, takes the company's retail channel count to four: Maruti Suzuki Arena, Nexa, Commercial, and True Value.

The company has also set up a new website that will allow potential customers to check out the cars and also customise and book them online. That said, existing showrooms will be upgraded into Maruti Suzuki ARENA outlets to provide a better experience to customers across India. It is built on the pillars of design, technology and experience.

Emphasising on the role of digital technology, he said it "makes it possible for us to offer more convenience, more information, enhanced transparency and better service to our customers".MSI said today almost 75 per cent auto buyers in India research online before deciding on a purchase. According to senior executives of the company, almost 75% auto buyers in India research online before they decide on a purchase.

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Part of its series of initiative to reinvent itself, Maruti Suzuki intends to set up more than 80 Maruti Suzuki ARENA by March next year.

A couple of years ago Maruti Suzuki created the NEXA retail chain which was considered to be a collection of premium products from India's largest carmaker. The Personalization Zone encourages vehicle configuration through a mix and match of accessories. Maruti Suzuki, with a market share of more than 47 percent, has a span of more than 1,800 sales outlets in almost 1500 cities, towns and villages.

Relationship Managers will make use of technology with the help of tablets and an app to showcase the wide range of Maruti Suzuki products that are available for the customers.

Customers who have registered themselves on the Maruti Suzuki ARENA website can continue selecting vehicles and trims when they get to the showroom by entering their mobile number on the Navigation Portal there. Additionally, the showrooms will also have a cafe & consultation area and an owners' lounge.