Facebook unveils new virtual reality headset 'Oculus Go'

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Facebook has switched to a penetration pricing strategy to spur consumer interest for its Oculus-brand virtual reality headsets.

Called the Oculus Go, this latest headset bridges the gap between Samsung's smartphone-powered Gear VR and Oculus' fully-fleshed out Oculus Rift.

Since its official debut a year ago, the Oculus Rift headset has provided users the chance to experience a new level of immersion in games, film, and elsewhere, with the headset seeing a shakeup with a new price drop in effect to make the headset more accessible than ever before.

The Oculus Go lowers the VR asking price to a paltry $199.

The Go was described by Zuckerberg as sitting in the "sweet spot" between PC VR and mobile VR and will likely spawn some interesting mid-range content both in the gaming market as well as other VR experiences.

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"VR will be a new way for business to collaborate online and will bring the richness of interactive graphics to more business scenarios", said Brian Blau, Gartner research vice president.

Oculus Go: How much will it cost in the UK? The convenience of Oculus Go's all-in-one form factor, while appealing, is not enough, I believe, to overcome the price differential. It will ship next year for only $199. From the wired version, Oculus now has a wireless pair in the form of Oculus GO.

This, as Mark Zuckerberg said will also be the primary means of reaching his goal, that of inducting a billion users to VR.

Facebook has announced the wireless headset with virtual reality for $200, which does not even need a smartphone to control. The Oculus Go will arrive with lenses the same as Oculus Rift's wide field-of-view. Zuckerberg also said that this new device would come with other apps that the Gear VR had integrated.

At the same time Oculus showed off positionally tracked controllers, which are created to work with the new standalone headset and allow for natural and unrestricted movement. The audio drivers and speakers are built into the straps for better audio experience. However, there's also a 3.5mm headphone jack for private listening, or for when you're getting on your housemates' nerves.