Google Will Now Focus On Making Search Results More Local

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Google itself automatically redirects you to the country domain corresponding to your location. This won't change if you try to make a Google search from google.co.uk or google.co.au.

The update has been implemented for Google Search on the desktop and mobile, Google Search iOS app, and Google Maps.

"Google wants to stop the practice of manually entering the top-level domain to get a country's services", according to a report in 9to5google.

If you've tried to search on Google before, usually what the search engine does is it attempts to search for results that are local and relevant to the user.

"If you live in Australia, you'll automatically receive the country service for Australia, but when you travel to New Zealand, your results will switch automatically to the country service for New Zealand". It's definitely an annoyance for overseas travellers who want to quickly search news and current events back home.

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But it's not some hard and fast rule, you can visit search settings to pick the country of your choice.

Google also says that the change will not impact some of the legal requirements countries have under national law.

Scroll down to find Settings at the bottom of the page.

"This update will help ensure that you get the most relevant results based on your location and is consistent with how Google already manages our services across a number of our other platforms, including YouTube, Blogger, Google Earth and Gmail, among others".

On the Settings page, look for the heading that says Region for Search Results. Google added that the country of service would no longer be indicated by the country code top-level domain name (ccTLD) such as google.co.uk for the United Kingdom, google.com.br for Brazil and much more.

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