Singapore Airlines today unveiled its highly-anticipated new cabin products which will be fitted to its Airbus A380 fleet starting from next month, following an extensive four-year development programme. For top-end customers, Singapore Air has cut the number of suites to six from 12, allowing more space for a separate flat bed and fully adjustable seat with leather upholstery by Italy's Poltrona Frau.
Asked about the new configuration and the fewer suites on the aircraft, SIA chief executive Goh Choon Phong says the decision was based on a combination of a better use of space, as well as demand patterns SIA has observed among A380 passengers. The suites will also have a bathroom consisting of vanity counter and branded products from Lalique. The first of those will begin flying next month on the carrier's Airbus A380 super-jumbo jets, part of a nose-to-tail overhaul of the airline's A380 cabins that includes updates to business and economy class.
It unfolds world's most luxurious first class presents for the Airbus A380, at an investment of $850 million as it attempts in retaining premium customers in this tough competition from its rivals within the industry.
Measuring 25 inches in width, the Business Class seat, which has two side wings for better back support, reclines directly into a comfortable full-flat bed (78 inches).
Meanwhile seats in all classes also have been outfitted with a near-field communicator (NFC) device.
The new A380s can seat 471 people.
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Other features include a business panel equipped with USB ports and in-seat power, reading lights with adjustable brightness level, mood lighting, enlarged dining table designed for flexibility in dining positions, as well as stowage space for personal amenities with a thoughtful design that puts everything within easy reach. Each leather-finished seat is 19.5 inches wide, with eight-inch recline and a seat pitch of 38 inches to offer some extra leg room.
In a not too surprising move, one airline has chose to do away with the cushy first class seats and replace them with more tight rows of economy class. The seat has a larger back shell, to create a "cocoon-like feel" to offer more privacy. The Economy Class seat also features a more contemporary fabric seat cover design.
You can also keep yourself occupied with the 11.1-inch touch-screen and the KrisWorld in-flight entertainment system.
The Singaporean Airlines along with Cathay Pacific Airways Ltd are both struggling against bringing up global competition to their rivals in China and the Middle East without necessarily involving domestic flights strengthen their gains.
"We are confident that the results will genuinely "wow" our customers, and ensure that we continue to provide them an unparalleled travel experience".