YouTube Sees Brands Pull Ads Over Images of Children

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The Google-owned company also disabled comments for more than 625,000 videos targeted by child predators, and removed ads from almost 2 million videos and more than 50,000 channels "masquerading as family-friendly content", a YouTube spokesman said in an email statement to NBC News.

BT, Adidas, Deutsche Bank, eBay, Amazon, Mars, Diageo and Talktalk are among dozens of brands whose adverts appear on the videos, which are published on the Google-owned platform. Users ultimately have control over their data, such as being able to preview a video before deciding whether to actually watch it, plus choosing how much data can be used for the videos.

In the past week, YouTube said, it has terminated more than 50 channels and have removed thousands of videos under these kid-safe guidelines.

Comments from hundreds of paedophiles were posted alongside the videos, which appeared to have been uploaded by the children themselves, according to a Times investigation. The BBC reports that there are an estimated 100,000 predatory accounts.

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Vice also points out that YouTube works as the "perfect babysitter". (Those autocomplete terms appeared to have been removed by Tuesday morning.) The weird search results may have been the work of trolls who successfully gamed the YouTube search algorithm to make the phrases appear at the top of the autocomplete list, the BuzzFeed report speculated. "Earlier today our teams were alerted to this bad autocomplete result and we worked to quickly remove it", YouTube told BuzzFeed News on Sunday. "We are investigating this matter to determine what was behind the appearance of this autocompletion". The same happened in March of the current year when advertisers stopped spending for advertisement on YouTube in against of racist videos and in June YouTube demonetized around 3 million videos showing such content, and now the figure raised up to 5 million. YouTube has been accused of failing to safeguard these children despite repeated warnings. It will also be partnering with more experts to consult for this problem and doubling the number of Trusted Flaggers to report issues.

"We recognize that this situation is clearly unacceptable and have taken immediate action, working closely with Google on all necessary steps to prevent this from happening again".

He added that "a set of rules enshrined in law" are needed with an "independent regulator to enforce those rules".