Amazon Video finally comes to Apple TV

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Yesterday, Forbes reporter John Archer wrote about Amazon's new Prime Video app for the Apple TV.

Separately, Google has pulled support for its YouTube video service from Amazon's Fire TV and Echo Show devices in the latest phase of an escalating war between the two online giants. That's it. There's no optical audio output or any other socket, which is a shame because there's certainly room for an HDMI passthrough, which would come in useful for cramming multiple 4K devices into a potentially limited number on the back of your TV.

The following morning, Amazon made good on its plans to launch a Prime Video app on Apple TV.

A source that has personal knowledge of the matter revealed basically what pushed Google to pull YouTube from Amazon devices is the fact that Amazon opted to promote a technically hacked version of the site instead of reaching out to them in an effort to ultimately sort this out.

Amazon stopped retailing Google's Chromecast and Nexus Player products two years ago - alongside withdrawal of Apple's Apple TV product. It charges via Lightning connector, just like an iPhone, and it also has infrared support so you can use it to control the volume on your TV or set-top box. While it doesn't seem that the streaming video service will support Google Cast streaming anytime soon, at least those in Apple's ecosystem will be able to take advantage of the thousands of TV shows and movies that are available on the service. You'll get a more cinematic experience when watching your favourite shows with a crisper, brighter image. If that happens, Fire TV owners can still watch on a phone, tablet or personal computer.

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This comes shortly after Google broke ties with Amazon's Fire TV, showing the fight between internet giants to dominate in both content and hardware.

Having a Prime Membership will also give you access to Prime Music, let you buy concert tickets on Prime Live Events, have unlimited reading on a selection book through Prime Reading as well as unlimited One-Day Delivery on items purchased on Amazon. It also has YouTube, but not Google Play.

- Watch on your Apple TV directly by downloading the separate tvOS app (requires Apple TV 3rd generation or later). Amazon joined Apple TV on Wednesday. For cheaper models, you can get that through Roku's smartphone app.

Apple TV 4K isn't the best for United Kingdom sports fans either. This, too, can be synced across all users' Apple devices. Amazon's suite of voice-controlled devices has outsold Google's so far, according to a study by research firm eMarketer from earlier this year.

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