The company acquired Beats in 2014 and recently began including original video programming to subscribers of its Apple Music service. The commercial went on to mention that with the Shazam app, putting the iPhone up to the song would get you the name of the tune, and where it can be purchased. Shazam announced previous year that it had reached one billion downloads on smartphones.
Neither Shazam or Apple have made a public statement about the acquisition at this point. On the other hand, the Google Play Music has never been on par with the Spotify and Apple Music. In recent years, rival apps like SoundHound have started to steal Shazam's thunder, and Android phones can natively identify songs using Google Search.
The deal, if it happens, looks created to help Apple keep consumers inside its walled garden while offering them the kind of image- and music-driven engagements that are popular on mobile, either by keeping Shazam as a standalone app or by integrating its technology into iOS at a deeper level.
You might remember the commercial that Apple ran during the early days of the App Store.
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The deal is supposedly done with an announcement set for next Monday. 20 million times a day. After the acquisition, the existing products of Shazam would blend with Apple. Now, it also identifies movies, TV shows, and has augmented reality features as well. Notably, though, the numbers we've heard are lower than the $1.02 billion (according to PitchBook) post-money valuation the company had in its last funding round, in 2015.
Apple is making another big move this year.
Representatives from Apple and Shazam have declined to comment.