For those who don't know him, Jones is a boy from Tennessee who has a video that's gone viral on Twitter. I've even had friends of mine tell me their kids were only nice to him to get him to mess with people.
It has been viewed (at the time of writing) over 22 million times and has inspired an outpouring of support and inspirational messages for Keaton.
It's only been a few days since bullying victim Keaton Jones' video came out and he must already be feeling a hell of a lot better. "They say I have no friends", Keaton tells his mom in the auto, adding that they even "put milk on me and put ham down my clothes, throw bread on me".
Therefore, Kimberly Jones' cry against bullying is now being dubbed as a "stunt" and "hypocrisy" as more and more racist posts and Confederate flag-bearing photos continue to be dug out of her Facebook profile.
The video sparked outreach from around the globe, including dozens of celebrities and professional athletes, some of whom offered to fly Keaton and his mother across the country to attend movie premieres, sporting events and exclusive tours.
Sports writer Jamie O'Grady also voiced his support as well as his anger at the bullies who tormented Jones. Truly a great person... to all the bully's: take not from Keaton'.
You may have seen the video of Keaton Jones which is circulating the internet at the moment. This video is heartbreaking!
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"I love you. I'm so proud of you".
"She just wants money". Thank u everyone, ' White wrote.
Delanie Walker, a tight end for the Tennessee Titans, offered Keaton and his family tickets to the team's New Year's Eve game against the Jacksonville Jaguars.
"It's not OK. People that are different don't need to be criticized about it", Keaton said.
But while people were quick to show their support for Keaton, there was something dark going on under the surface.
"No child should ever feel hungry, stalked, frightened, terrorized, bullied, isolated or afraid, with nowhere to turn", the first lady said.