Managing Your Identity on Facebook with Face Recognition Technology | Facebook Newsroom

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Facebook is rolling out a new facial recognition feature so you can see photos of you that others have posted, even if they haven't "tagged" your name on them.

Facebook is marketing this as a way for Facebook users to not have random photos of them floating around the internet without their knowledge. We're also introducing a way for people who are visually impaired to know more about who is in the photos they encounter on Facebook. The photo review will alert users even if they are not tagged and offer options to either tag themselves or ask the person who posted the photo to take it down or leave it as it is or report it to Facebook.

We're always working to make it easier for all people, regardless of ability, to access Facebook, make connections and have more opportunities.

The idea is that from now on, whenever someone uploads a picture of you in it, whether it be your Aunt who doesn't care if you look awful in that group photo or someone from your high school uploading a picture from 20 years ago, you'll know about it.

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Facebook's database of facial recognition has an impression of users' faces, which it calls a template. Joaquin Candela, Director, Applied Machine Learning says the company analyzes the pixels in photos that you are already tagged to create a template. When photos and videos are uploaded to our systems, we compare those images to the template.

But Facebook is putting all of these features under one setting, meaning that if you want the notifications about where your face appears on friends' accounts or strangers' accounts, then you'll also have to be all right with automatic tagging.

"We designed this as an on/off switch because people gave us feedback that they prefer a simpler control than having to decide for every single feature using face recognition technology", the post read.

We are introducing these new features in most places, except in Canada and the European Union where we don't now offer face recognition technology.