Apple reportedly slashes iPhone X orders in half due to slow sales

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Other than the next generation of the iPhone X at 5.8-inches, rumors are that it will be joined with a 6.1-inch iPhone X SE and a 6.3-inch iPhone X Plus. With all the problems that have hounded the company in relation to the performance of its older iPhone models, there have also been talks that the tech giant will cease production of its current flagship model, the iPhone X.

Apple hasn't confirmed any new iPhone models, but it's likely that the company will continue its traditional September announcement this year.

According to another industry executive cited in the report, Apple will not directly control prices because it's against their policy. Multiple analysts have recently cut their sales forecast based on lower than expected demand, and now there is a report in Japan claiming Apple is telling suppliers that it slashing its iPhone X orders in half to 20 million units, for the first quarter of 2018.

The production cuts for the X will have a domino effect on manufacturers that have supplied high-performance components for the handset, with the combined impact expected to run into billions of dollars. It will also be a setback for Samsung's display business, which has enjoyed strong performance so far.

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The iPhone X is unlike anything Apple has ever made in the product line's 10-year history.

Earlier this month I posted a report titled "No the Sky isn't falling, it's just a Normal Seasonal iPhone Adjustment Period after a Busy Holiday Quarter". The most-affordable version of the flagship starts at $999 in United States, while in other markets it is considerably more expensive even when accounting for the difference in taxes. With the home button gone, this essentially signals the end of the era of the design that Apple kept throughout all the models of the iPhone from the first one back in 2007 till the iPhone 8 released in 2017.