The public 2018 NAIAS will run Saturday through January 28.
The new pickup will be related to the Ranger that has continued to sell overseas (pictured here), although Ford said it will have some design changes for the American version.
Ford, which is reviving the midsize Ranger and aiming it at younger buyers, also announced earlier this month it is adding a new diesel engine to its F-150 lineup.
The automaker also unveiled its Mustang Bullet with 19-inch wheels, a faux gas cap, manual transmission with a cue-ball shift bob, and more power than the Mustang GT.
Automakers are also looking at making electric and hybrid trucks. Both the Silverado and Ram were given more athletic stances and fiercer looks.
The Ford Ranger facelift has already been spied before, which reveals the improved and sharp designs of the pickup.
Despite the sales drops, the USA small auto category is still "huge", Krebs said, representing 2.1 million previous year and the fourth largest vehicle segment. Now Ford is banking on the new Ranger as a Chevy rival and a solid alternative to its best-selling full-size F-150.
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For the USA market, designers wanted to give the Ranger more of a "Ford Tough" look, explained Joe Hinrichs, Ford's executive vice president for Global Operations. Ford plans to grow its SUV lineup by 10 percentage points, and shrink the auto lineup accordingly "over the next couple of years" in North America. The North American spec is the facelifted version of the one which is on sale in global markets and which means the ASEAN-spec models which are slated to receive similar updates soon. And the newest model will only further fuel sales growth, Manley said in an interview. BMW will display the X2, which is a completely new small SUV.
As the historic center of automakers in this country, Detroit retains the aura of putting on the most important USA auto show. But some automakers are already taking pre-emptive steps to show the administration they're willing to boost USA production.
Mr Jonathan Smoke, chief economist at Cox Automotive, said that "Consumers, as soon as the recession was over, were ready to buy vehicles". In this case, the company plans to cut the number of combinations on Escape, Fusion and EcoSport from thousands to as few 10 for each vehicles to reduce costs.
"We have an opportunity to continue some of the gains we made with the current truck", he said. The company now offers just one fully electric vehicle. "That will get us in the autonomous driving because it's fully electric", says JTekt's Tom Maher.
"These are long-term capital investments", Reuss said. But for now, GM and other companies have to be in both places.
"We'll have more utilities", Shanks said. But it grew so much through the decades that it created an opportunity for a new smallest auto in the lineup, the Fit.