You Will Soon Be Able To See Snapchat Stories On The Web

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That's a departure from past approaches where Snap worked to distance the key product from rival offerings.

Then, they can copy that link and share it over text, email, or to another social network like Facebook or Twitter, for example.

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In the weeks leading up to the release of the redesigned Snapchat for users in the United States the company announced that users will be able to share Snapchat content outside of the app, a Snap Inc. spokesperson told International Business Times.

The question that remains to be answered (although I feel like, when looking at the numbers, the answer is somewhat obvious): do Snapchat users really care about the news segments of the app, or are they just there to use it as a form of messaging and social media. However, being able to share Stories outside of the app could also pique the interest of those who never downloaded it or who have been put off by a UX that's proved confusing to newcomers in the past.

With the news, Snapchat is abandoning one of the features that made it both distinctive and frequently frustrating for brands: its insularity.

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Official Stories are reserved for popular or notable users, and are now only available to a small group that includes Phillip Schofield, Dua Lipa, Stormzy, Millie Bobby Brown and Rita Ora in the UK. Which comes in very handy when you accidentally get drunk and post a series of videos to your story talking about how much Care Bears shaped you into the adult you are today, or something equally ridiculous. When it rolls out, it will be available to all users on iOS and Android using the most up-to-date version of the app. Over time, the format will become more widely available.

The new link tool applies to Official Stories (from celebrities or influencers), Our Stories (curated by Snapchat's editorial team), and Search Stories (algorithmically curated based on topic or location).

Search Stories are another way to discover user generated Snaps on Snapchat.

Snapchat is pulling a Twitter in a bid to accelerate its Twitter-esque user growth.

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