Apple is developing noise-canceling, over-the-ear headphones that would compete even with ones from its own Beats subsidiary, Bloomberg reported Monday. Apple intends to launch the new headphones in time for the lucrative holiday shopping season although development challenges could toss a wrench into those plans.
Much like the HomePod, the development of Apple's over-ear headset has been an on-again, off-again affair over the past year.
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However, Apple had development troubles and the headphones have gone through multiple redesigns already, says Bloomberg.
It is worth mentioning that given the issues marring the release of the purported headphones, there is a likelihood of Apple again opting for a redesign before the final launch or scrapping the project altogether. People are willing to a pay a premium for a high-end product but once crossing a certain price barrier, consumers feel as if they are overpaying. This is normal Apple behavior, so it's not really surprising to hear they'll be expensive. Apple purchased Beats for $3 billion in 2014, and Beats has been Apple's main headphone brand until the introduction of AirPods. Within that category, wearable product sales, which include the Watch, AirPods, and Beats headphones, surged 70 percent past year, Apple said on a recent earnings call. On the contrary, the headphones are expected to follow the footsteps of AirPod and will feature a similar set of features as well. Given their over-the-ear design, they will likely sound superior to the AirPods as well.
Similar headphones from Beats and others can cost anywhere from $200 to $500.