After the story was published, President Trump's former digital director and newly announced campaign manager, Brad Parscale, said he believed the Trump campaign may indeed have gotten a deep discount on its ads compared to the Clinton campaign, because, Parscale tweeted, Trump was the "perfect candidate for FaceBook".
The real estate tycoon also held his first campaign rally in Florida on 18 February 2017, and has spoken publicly about would-be Democratic challengers.
Parscale's sophisticated social media targeting was widely credited with helping Trump secure a victory that surprised pundits, pollsters and many Republicans. "His leadership and expertise will help build a best-in-class campaign".
In a press release, members of the Trump family and administration praised Parscale. "He has our family's complete trust and is the flawless person to be at the helm of the campaign", Eric Trump said.
And Trump later soured on a subsequent campaign force, Steve Bannon, who drew the president's wrath inside the White House for taking too much of the spotlight and, later, portraying his family in a negative light in interveriews with "Fire and Fury" author Michael Wolff.
The president's son, Eric Trump, told the media that Parscale's talent "was pivotal to our success in 2016".
Parscale is now serving as the digital media director for America First Policies, a nonprofit group whose aim is to bolster Trump's agenda.
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Parscale's elevation to campaign manager signals that Trump's presidential campaign is likely to be a digital-first-or at least digital-heavy-affair, that will once again leverage Facebook and social media to galvanize Trump's followers and raise money.
Trump frequently mentions his plans for a second term, and has raised funds for his campaign.
He also said, "The Trump digital campaign used the exact same digital and marketing strategies that are used every day by corporate America".
Parscale, 42, based in San Antonio, Texas, was the Trump campaign's digital director in 2016 and had performed digital duties for Trump's businesses, the Trump Organisation, before the campaign. "I understood early that Facebook was how Donald Trump was going to win". According to an interview last October, Parscale had already been working on the reelection campaign back then.
"When Brad claims he saw the race turning in the data algorithm he made, just know that was pulled straight from his ass", the official said, and went on to predict that Parscale, like his three predecessors, would eventually get replaced. "It was the first time he had ever, just- I hadn't even seen him yell at anyone, let alone me", Parscale said previous year.
Parscale has emerged as an increasingly important figure among Trump's associates and received attention recently amid the investigations into Russian interference in the 2016 election.