Valpak officials announced in December that $100 checks will be sent out randomly in specially marked envelopes every month in 2018 across all 150 markets in the U.S.
"We send out 39 million envelopes every month!" Your chance of winning?
"Look inside: $100 could be in this envelope", the coupon packets will say. ValPak says customers can now "make easy money" in addition to saving money with coupons. The program is meant to reward consumers for opening their envelopes and looking through the money-saving offers.
Valpak has been doing the 100 instant win program since 1988, but never in all its markets at the same time.
This year is Valpak's 50th anniversary in the direct marketing business.
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The idea is to get people to actually open the envelopes instead of stuffing them in a drawer or the trash.
First-time recipients initially think that it was a scam deal as they needed to call Valpak's office to confirm its legitimacy.
Hundreds of Valpak clients expressed their enthusiasm and excitement over the company's $100 promo. "We have a lot of great advertisers in our envelope, and if you find an extra $100, maybe you can use that at one of our advertisers".
Lia Jensen, with Valpak of West Michigan, told Fox News channel 17 in Michigan their reason for going with the promotion.