Snapchat first previewed its specialized iPhone X Lenses at Apple's iPhone event in September, where Apple SVP of Software Engineering Craig Federighi provided a short onstage demonstration showing off the feature's ability to track facial movements. Those same lenses are now finally being made available to the users.
The new face layers are a carnival mask, a Day of the Dead-like option and a shimmery gold thing that's rather gold, shimmery and resides on your face. And now, more than 6 months after the release of the iPhone X, Snapchat is releasing these exclusive filters powered by the iPhone X's TrueDepth camera. Possibly, more of such senses will make their way going forward.
If we go deeper, the front facing TrueDepth Camera on the iPhone X projects 30,000 infrared dots onto the face of the user. With the TrueDepth camera, Snapchat will also be able to blur the background and add more detail and 3D objects.
Snapchat is introducing its new iPhone X-exclusive face filters today. They appear to adhere to the face more tightly than Snapchat's other lenses. The self-destructing messaging app has even tried to monetize its lenses to boost revenue from the advertisers.
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Snapchat is one of the first major apps to integrate TrueDepth facial data since iPhone X launched in November.
There was news that Apple might be sharing facial mapping data to develop these lenses further. And that is enough to create some fun & interesting AR lenses! Previous year, an Apple employee not permitted to speak publicly about the matter told AppleInsider that developer access to TrueDepth data is "profoundly, seriously limited".
Nevertheless, the third-party developers will have access to 50 facial expressions that could inform them how the user raises the eyebrows or moves the mouth. Previously, Apple cleared that the data can't be used for advertising or marketing, and can't even be sold to data brokers.