Cambridge Analytica must return data to USA academic

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The results of the Reuters/Ipsos survey are a stark contrast to a recent survey done by the Ponemon Institute, a US -based think tank, when it comes to Facebook and privacy.

Cambridge Analytica, the infamous British company that recently allegedly exploited Facebook data, announced on May 2 that it and its parent company SCL Elections are filing for bankruptcy.

However, the survey was limited to the United States and analysts are waiting to see how the social media giant's sales perform in the second quarter, when the scandal was at its height. The remaining quarter were logging into Facebook less or had deleted their accounts, but this reduction was offset by the number of people who had increased their usage.

Cambridge Analytica yesterday said it had been the subject of "numerous unfounded accusations" and had been "vilified" for activities that were both legal and accepted as a "standard component of online advertising in both the political and commercial arenas".

Britain's Information Commissioner's Office is backing the efforts of an American academic to obtain his personal information from SCL Group, including Cambridge Analytica.

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"I have yet to read an article that says a single person has been harmed by the breach". "Nobody's outraged on a visceral level". This feature allows the user to see which websites and apps send data to Facebook when they are used.

A Cambridge Analytica sign is pictured at the entrance of the building which houses the offices of Cambridge Analytica, in central London on 21 March 2018.

According to the poll, more Facebook users said they knew how to guard their personal information on the site than users of other social media platforms such as Snapchat, Instagram, Pinterest, and Tumblr.

Despite their understanding of Facebook's privacy settings, only 23 per cent of its users said they have "total control" over the information they store on the platform. In fact, 22 percent said they have been using Facebook more often since the privacy crisis.

Order paves way for as many as 240 million Americans on whom the company claims to have data, to file similar requests. Just 55 percent and 60 percent of Twitter/Instagram users said they were aware of current privacy settings, while 58 and 65 percent said they knew how to change their settings.