And soon it was chosen as a play of words and now people say "May the fourth be with you'".
Today, Lucasfilm released a video to announce the campaign (watch it above). Think you've got a quality Wookie roar in you? The original trilogy is still loved by fans and for anyone who wishes to know all about Star Wars, these three films are a must. A celebration for Star Wars fans across the globe, May 4th is officially now known as Star Wars day. Fans do cosplay, visit the Star Wars rides in Disneyland or simply share pictures of their Star Wars themed parties on social media among other activities.
The initiative kicked off with a video featuring the cast of Solo: A Star Wars Story, revealing Chewbacca's diva behavior on the set of the new movie, which hits theaters on May 25. Funds from this particular campaign will go towards Ready-to-Use Therapeutic Food packets for malnourished children.
Director Ron Howard comes to his defense, and calls out his heart of gold under the gruff exterior and that's why Chewbacca is challenging folks to roar for change. In addition, fans attending will receive commemorative giveaways and be given a special event only concessions offer.
Alaska Airlines flight makes emergency landing in Honolulu
Passenger Jennifer Riordan was partially sucked out of the plane when debris moving at high speeds blew out the window. This accident happened two days after the plane passed visual inspections, according to The New York Times.
What is "Star Wars Day"?
It's become an unofficial national holiday - May the 4th be with you! Hasbro and Funko each met the challenge to Roar for Change and created celebratory videos to help unlock the donation to UNICEF. Sandwiched into a summer that also includes Infinity War, Deadpool 2, The Incredibles 2, Jurassic World: Fallen Kingdom and other big-name tentpoles, Solo may struggle to carve out as big of a niche as the studio is hoping it will.
In a bit for The Star Wars Show, Howard put his spin on "the story of a family that wants to rule the galaxy, and the one son who had no choice but to save it".
May 4th is upon us and fans don't have to travel to a galaxy far, far away to score Jedi-worthy deals.