Amazon buys rights to 20 Premier League games a season

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The breakdown of that is that Sky Sports Entertainment with Sky Sports Premier League added costs £38 a month, plus a one-off cost of £20. Last year, the company agreed to pay about $US50 million ($63 million) to stream 10 "Thursday Night Football" games in the USA, an arrangement that Amazon and the NFL have since extended for even more money.

This means that Amazon will be able to screen two full rounds of fixtures per season, for three seasons from 2019/2020 - thus becoming the first streaming-only service to offer Premier League football. The first midweek round in December will be streamed on Prime Video, followed by streaming of the Boxing Day round later that month. It will pay £90m per year for exclusive live coverage of 20 midweek Premier League matches every season.

It's the first time a digital streaming provider has won the rights to show Premier League matches in the United Kingdom.

Prime membership now costs $12.99 a month, after going up by $2 in January.

The move means that Amazon will add Premier League coverage to its existing stable of sports rights including US Open Tennis, ATP World Tour Tennis events and NFL games, all now available to watch on Prime Video in the UK. We live in hope. In his annual letter to shareholders this year, Amazon's chief executive, Jeff Bezos, disclosed that 100 million people around the world had Prime subscriptions.

Amazon Prime have bought the United Kingdom package Premier Sports have acquired for the Irish market, in a move that will send shock waves through Sky and BT Sport, who have dominated the British Premier League television market in recent years. The one-year deal included 10 games and cost Amazon $50 million.

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"We welcome Amazon as an exciting new partner and we know Prime Video will provide an excellent service on which fans can consume the Premier League".

BT won the rights to show an additional 20 matches a season for 90 million pounds ($121 million), taking its total to 52 games at a cost of 975 million pounds for three years.

The Premier League is the richest in Europe, according to a report published this week by Deloitte.

Having already signed huge uplifts in its deals with broadcasters in Brazil, China and the United States, the league announced another worldwide broadcast agreement at the meeting, the sale of 233 live matches a season to BT, Premier Sports and Sky for the Irish market.

In contrast, the Premier League will be delighted with this outcome after having secured a leading online giant.