Arab teams' best showing at World Cup is marketing dream for brands

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The 2018 World Cup is set to begin this week, with 32 nations meeting in Russian Federation to play for the biggest prize in global soccer.

Read on for a look at what to know ahead of the opening ceremony.

The FIFA World Cup, which is set to get under way in Russian Federation on June 14, will add $2.4 billion to global advertising spend this year, according to research from advertising agency ZenithOptimedia.

All the 23-man squads of the nations participating at the World Cup have been announced and the tournament is ready to get underway.

Germany is the top-ranked team when the World Cup kicks off Thursday in Moscow.

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A wildcard option who could prove to be the bargain signing of the World Cup is rated at just £5.0m, and while risky, he does has 11 goals in 9 global appearances for Morocco. India was placed in the pool III with Sweden, Italy and Paraguay. However, the spending tally provided by Russia's World Cup organizers falls short of the amount spent by Brazil to host the 2014 World Cup.

Federation Internationale de Football Association says a request to start a feasibility study into adding 16 teams to the Qatar-hosted tournament has been withdrawn by South American body CONMEBOL.

"The fact that their team is in the World Cup will be a source of national pride to Saudi citizens and, by association, they will see and hear their country being discussed more intensively, at least over the near future". Sometimes it's Brazil and sometimes it's Argentina but I am biggest fan of India.

England have a remarkable history of choking at major tournaments, but it should surely be them and Belgium who advance from Group G. Panama and Tunisia are not strong teams, and June 28's clash between Belgium and England should be the decider for who tops the group. India's participation remained in confused state till the start of the tournament. And, the top two team from each group will qualify for the knockouts i.e., in the Round of 16. AIFF gave various reasons for the team's withdrawal like travel costs, lack of practice time and giving importance to Olympics more than the World Cup, inadequate foreign exchange reserves, the long journey by ship. Today, the game has less popularity among Indian people and is hidden behind other games like cricket, hockey and badminton.

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