Amazon’s Prime Day Gets Off To Less Than ‘Epic’ Start

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She acknowledged the fourth annual Prime Day got off to a "ruff start". "They backed off for a while but this year, they're all back - Best Buy, Targets stores".

Amazon are also offering its Prime members four months of Prime Music for just 99p!

Amazon also faced labor issues. Taking Prime Day out of it, any sale that hits Bose products is one to take a look at.

Prime Day, created by Amazon in 2015 for its 20th anniversary, has inspired other companies like Wayfair to invent their own shopping holidays.

Jason Goldberg, senior vice president of commerce at Publicis.Sapient, noted that the problems could turn off shoppers for a while, particularly those who planned to sign up for Prime membership.

After investing a reported $3.1 million this year into building awareness through television ads for Prime Day, Amazon is estimated to reach $3.4 billion in sales, surpassing last year's mark of $2.4 billion.

Amazon Prime Day 2018 is underway today, Monday July 16.

Amazon Echo Show

In Spain, almost 2,000 employees began a three-day strike on Monday.

Amazon is facing another backlash, with sales that lasted less than two minutes, server crashes and questionable sale marketing practises, with some retailers now calling for an ACCC investigation into the U.S. retailers online sales practises. That's about $55 billion more than Microsoft Bill Gates, the world's second-richest person.

Looking for more? Step right this way, sir/madam. The Ver.di services union said workers at six German sites went on strike Tuesday to protest a lack of health benefits.

A spokeswoman for the Seattle-based giant said it was committed to providing workers with "positive working conditions". This Prime Day sale gives subscribers access to over 200 exclusive new Prime Day launches.

Shoppers took to social media to complain that they couldn't order any items.

"We believe Amazon's Fulfillment Center jobs are excellent jobs providing a great place to learn skills to start and further develop a career", the company said in comments emailed to Reuters.

Material from The Washington Post was used in this report.

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