Netflix is Testing a New High End Ultra Plan

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That would amount to an indirect price hike, as former Standard and Premium subscribers might migrate to higher price tiers.

Whenever Netflix raises the price of its subscription plans - and this happens every few years - we keep hearing about disgruntled users ready to leave the service because of the price increase. At the same time, there could be some changes made to current plans that are bound to anger many Netflix subscribers. Sadly, both of those imply downgrading other levels of the service while making the new Ultra tier similar to what's now offered by the $13.99 Premium offering. In Europe, however, this Ultra tier is being pitched at €16.99 - or around £15. The prices for Standard and Premium plans would not be increased, but losing screens equals a price hike if you share your Netflix login. "In this case, we are testing slightly different price points and features to better understand how consumers value Netflix", a company spokesperson told Newsweek in a statement on Wednesday. Premium is now its most expensive subscription option.

The change may come as a surprise as Netflix states on its website that all four screen Netflix plans support HDR (Dolby Vision and UltraHD Premium).

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Netflix currently offers three different subscription plans, but now it looks like the streaming service is testing a new tier.

All other features, at least those displayed on the plan selection page on Netflix, match the Premium plan (meaning you get HD and Ultra HD, and access on four screens). The trouble is that HDR is already part of the 4K package as things stand, so this is more about taking features off premium subscribers, rather than providing new features for videophiles. That's €3 more than what's being offered to some Italian users. Would you upgrade to the Ultra tier of it became an option (and the only option with four simultaneous streams)? In October, the company bumped its Standard and Premium plans by $1 and $2, respectively.

The price for an Ultra plan could be set as high as $19.80, according to CNET.