At a news conference in Prince Edward County on Tuesday, Premier Doug Ford announced he would be introducing legislation to roll back the minimum price that brewers can sell beer for from $1.25 per 341 ml bottle to $1.
In 2008 the previous government made a decision to ban Buck-a-Beer by setting a higher minimum price and today the retail price floor sits at $1.25.
"After spending weeks ripping up contracts and curriculums, dismantling climate plans and pilot projects, this is the first time the premier has actually given us something", Schreiner said in a statement.
Asked whether he was concerned that cheaper beer might contribute to substance abuse and other harms, Ford said he trusts Ontario consumers to make smart choices when it comes to alcohol, regardless of the lower price.
"If the government wants to help society", he says, "they could start by putting a minimum price on other things that are more important to people who could use a helping hand". "I think people in Ontario are mature enough to know when they've had one too many", he said. Brewers are not required to charge the lower rate and few in the province sell at the current minimum.
"Nobody is being forced to lower their prices and there will be no subsidies or tax handouts", Ford said at the event.
Finance Minister Vic Fedeli said there are no financial incentives from the government and the tax portion of the cost of beer is not being reduced.
President Kiir, all opposition leaders sign governance agreement
South Sudan's President Salva Kiir has promised that the recently agreed peace deal will not collapse. Sunday's deal is the 12th ceasefire and second power-sharing agreement.
The price of beer cans has jumped in recent months because of the escalating trade war with the United States which has slapped a 10-per-cent tariff on aluminium.
To encourage brewers to lower their prices, the Premier formally launched the 'Buck-a-Beer Challenge.' Any brewer who agrees to lower their prices on or after August 27 will, for a limited time throughout the year, receive LCBO promotional considerations such as limited-time discounts, in-store displays on end aisles and shelf extenders, or advertising in LCBO flyers and newspaper inserts. "We would probably be losing at least half of that".
Ontario Craft Brewer's Simmons said he isn't hearing much support for the initiative from his members. "We're just trying to put money back in the consumer's pockets". Before 2008, "buck-a-beer" did exist, until the Liberal government boosted the price of a 24-pack of beer from $24 to $25.60. Angry residents created the hashtag #boycottbuckabeer which urged consumers to avoid buying beer at any brewer offering beer for $1 a bottle.
"I'd like to pay less for a case of beer when I go into a store".
"I believe that we can pull this off".
Muskoka Brewery was one of the companies that declined to participate today.