Apple has unveiled three new models of iPhones to a negative reaction from the stock market, and hours after accidentally leaking them online itself.
Samsung and Huawei - who along with Apple make up the top three phone makers by market share - have already launched critically acclaimed flagship smartphones this year, placing more pressure on Apple to deliver with its latest iPhone.
There are also new AppleCare Packages included, though their details remain to be seen.
The UK price is expected to be in line with the dollar price as Apple has typically retailed its phones for the exact same amount in sterling as it has in dollars.
One new iPhone was likely to be priced slightly lower than the X model to "capture the next wave of buyers" in markets such as China, western Europe and the United States, according to Moorhead.
Which name do you like best for the LCD iPhone?
It is expected to be a grander form of the iPhone X with a 6.5-inch screen, around an inch bigger than the screen of the iPhone 8 Plus.
The iPhone XS has a 5.8-inch edge-to-edge super-retina OLED display, comes in capacities of 64GB, 256GB, and 512GB, and will be offered in space gray, silver, and gold.
State Department announces closure of PLO mission in Washington
The court angered the U.S. by revealing it wanted to investigate American servicemen over alleged detainee abuse in Afghanistan. If the global body doesn't listen, the Trump administration could ban ICC judges and prosecutors from entering the country.
The iPhone Xs and iPhone Xs Max are expected to be released in September.
However, industry analysts say new Apple products will come with slight upgrades and they are not expecting revolutionary new features.
Apple is planning to release two new iPad pro models, marking a significant upgrade over the current devices, Bloomberg reported.
On the camera, it features a single 12-mgapixel rear camera. The XML file revealed the new upcoming Apple Watch Series 4 name as well as sizes of watch bands which are 40mm and 44mm.
The new MacBook is said to be aimed at consumers and schools, while the Mac mini will seek to meet the needs of graphic designers and other professionals.
It is positioning the new watch as a more comprehensive health device, able to detect an irregular heartbeat and start an emergency call automatically if it detects a user falling down, potentially appealing to older customers.
The iPhone XS has landed.
The Apple Watch Series 4 will be available for pre-order on September 14 and launch on September 21, starting at $399 for the Global Positioning System model and $499 for the cellular option.