Apple touts its largest screens, cheaper models in iPhone revamp

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"This might be at the very top end of what Apple has charged customers before, but the tiered pricing strategy across the three handsets means that iPhone enthusiasts and newcomers alike can find a device that suits their needs among this latest generation of smartphones".

Apple announced new iPhones today, the two new flag high-end phones are called the iPhone XS (pronounced "ten S") and the iPhone Xs Max.

Read on to find out everything we know about the brand new iPhone XR.

Are you excited for the new iPhone XS and iPhone XS Max? The LCD iPhone XR will be available at Rs 76,900 in India.

The new device offers numerous high-end features of last year's iPhone X and this year's XS with a price that's in line with that of the iPhone 8 and older models.

Also running on the A12 Bionic chip, iPhone XR is available in 64GB, 128GB and 256GB, making for a pretty good, slightly more affordable option.

iPhone XR also comes with a single camera setup as compared to dual-camera setup on other two phones. That emboldened the company to aim an even more expensive device at the affluent households that tend to gravitate to its products, especially in the US and Europe. The watch gets new 40mm and 44mm size. The prices are relatively lesser than iPhone XS and iPhone XS which are available at starting price of Rs 99,900 and Rs 1,09,900.

Here's how pictures of the new iPhone XS leaked

Like the regular Retina display found in other iPhones, the Liquid Retina Display relies on a higher level of pixels-per-inch to create a paper-like screen effect where pixels are not visible to the naked eye.

'These phones really look wonderful, but "iPhone XS Max" is the worst product name Apple has come up with in this century, ' Twitter user @gilbert said. Tim Cook said that this iPhone is by far the most advanced model.

A12 Bionic, it is claimed, is 15% faster than A11 processor, 50% more efficient, and provides a 50% boost to graphics performance.

All three new models join the iPhone X in getting rid of the home button to make room for more screen. Both phones have a 6-core CPU and a 4-core GPU, both of which are faster and more powerful than iPhone X from a year ago.

What's the difference between the iPhone XS and iPhone XS Max?

The company has also given some options in portrait mode.

For comparison, the phone itself stands at a similar size to the iPhone 8 Plus, which houses a 5.5-inch screen. The screen supports tap to wake feature and Apple True Tone technology, which uses six-channel light sensor to subtly adjusts the white balance onscreen to match the colour temperature of the surrounding light.

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