Coca-Cola reportedly in talks with Aurora to develop cannabis drinks

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The Atlanta-based beverage company is reportedly in talks with Canadian marijuana producer Aurora Cannabis to develop the drinks, according to Bloomberg.

Shares of Aurora Cannabis Inc. were up as much as 17 per cent today after a report the marijuana producer was in talks with the Coca-Cola Company to develop pot-infused drinks. Coke added that despite their interest in the infused-drink market, "The space is evolving quickly".

Both Coke and Aurora, in separate statements, said they were interested in cannabidiol infused beverages but could not comment on any market speculation.

Cannabis drinks use cannabidiol (CBD) as an ingredient for wellness drinks.

Coca-Cola is considering developing a range of marijuana-infused beverages to help ease physical problems such as inflammation, pain and cramps.

The potential product would include as an ingredient CBD, or cannabidiol, a non-psychoactive component in cannabis.

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New Cannabis Ventures' global cannabis stock index has risen about 87 percent over the past year.

Perhaps Coca-Cola will call their new drink Toke-a-Cola? It is believed to have anti-inflammatory, anti-nausea, anti-seizure effects, and because it doesn't make the user intoxicated, CBD products are marketed as having some of the benefits of cannabis without the intoxication.

Aurora's shares surged on the news, jumping as much as 23 percent Monday in NY to $8. Last month, the beer, wine and spirits producer Constellation Brands signed a deal to invest $5 billion into Canopy Growth Corp., increasing its stake in the cannabis producer to 38 per cent.

The move, however, comes as other big beverage makers announced similar partnerships.

In the USA, medicinal use is allowed in 29 states and the District of Columbia and nine of the states have legalised both medical and personal cannabis use. That's according to a report today from Bloomberg's BNN, which cited multiple sources familiar with the matter.