Missouri college plans to strip athletes of Nike branding over Kaepernick controversy

Adjust Comment Print

Nike now finds itself in a similar position on the other side of the political spectrum as some customers cut up its products or burn them because of the company's decision to make Colin Kaepernick the face of its "Just Do It" 30th anniversary campaign. "It's a attractive spot", Woods said.

Nike recently announced a multiyear agreement with Kaepernick including his own apparel line, video ads and billboards featuring his image, and a contribution to the former San Francisco 49ers quarterback's Know Your Rights charity. The former San Francisco 49ers quarterback started protests among National Football League players over police brutality and racial inequality.

Woods has been a big part of Nike Golf through his 14 major championships, no moment more indelible than when his chip shot on the 16th green at the Masters hung on edge of the cup for two seconds - with the swoosh facing the camera - before dropping.

Compared to a year ago, the season opener, starring the reigning Super Bowl champion Philadelphia Eagles and the previous season's runner-up Atlanta Falcons, was down a troubling 8%, managing just a 13.4/5 in the metered markets, according to Deadline.

And with that shift, Nike is taking the side of its superstar athletes - even if it means alienating Trump supporters and intertwining shoes and politics.

"What was Nike thinking?"

McDonald's customers create fake poster to hang in restaurant promoting racial diversity
They edited the poster to have the same dotted circle design as the other ones in the restaurant. What the future holds for the poster is a question only McDonald's can answer.

News of Kaepernick's involvement in the polarizing campaign, which celebrates the 30th anniversary of "Just Do It", first broke on September 3.

Wilson, who has a contract with Nike, also applauded the company's deal with Kaepernick.

Nike's Twitter account has seen its "sentiment" drop 38 percent since the ad ran earlier this week, meaning its seen a sharp increase in negative comments, according to data shared by 4C Insights on Thursday. "I wonder if they had any idea that it would be this way?"

Kyle said of Kaepernick. And I think they've done that.

At the start of the ad, Kaepernick says: "If people say your dreams are insane, if they laugh at what you think you can do, good".

"If I was in the NFL I would be kneeling still", said another resident Peyton Warren. It named executives including founder Phil Knight, Chief Executive Mark Parker and board member Tim Cook, the CEO of Apple, as defendants, noting they "repeatedly turned a blind eye to the longstanding culture of harassment and discrimination at Nike".

Comments