Movie industry executives in the past dismissed movies about women and people of color- traditionally underrepresented in mainstream Hollywood works - perpetuating the myth that they don't succeed at the box office.
With a black lead, Spider-Man: Into the Spider-Verse previous year became the highest December-opening animated film in history, bringing in $35.4 Million over the course of its opening weekend.
How much did Captain Marvel make at the Box Office?
"Captain Marvel", along with DC Comics' "Wonder Woman" in 2017, has been heralded as a landmark for female representation in superhero movies.
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Internationally, Captain Marvel has grossed an estimated $302 million - meaning it could rake in an estimated total of $455m globally.
The Brie Larson-starrer took in $153 million at the domestic box office, making it the third-highest March opening of all-time as well as the seventh-highest Marvel Cinematic Universe opening behind the three Avengers movies, Black Panther, Captain America: Civil War and Iron Man 3. It seems likely that many felt drawn to the film's societal benchmarks, being the first female-led Marvel movie, as well as the first to feature a female director. It took in almost triple what had been the biggest opener of the year with "How to Train Your Dragon: The Hidden World" at $55 million on February 22-24.
"Captain Marvel" performed well above studio projections, which had pegged the film at $125 million. To be honest, I don't want it to feel different. "The allure and power of the superhero genre is as powerful as ever and just what blockbuster starved audiences have been waiting for in the form of a perfectly cast Brie Larson in this most powerful role".
"I'm kind of over the 'First female blah blah blah, ' and 'Wow, maybe women can actually do the same things that dudes can do - what a insane concept!'" Captain Marvel is in theaters now.