Future of Facebook Is Private Encrypted Messaging Says Zuckerberg

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"Another person wants to catch up with a friend and can send them a message that goes to their preferred app without having to think about where that person prefers to be reached, or you simply post a story from your day across both Facebook and Instagram and can get all the replies from your friends in one place".

It's a major bet by Zuckerberg, who sees it as a way to push Facebook more firmly into a messaging market that's growing faster than its main social networking business.

Nevertheless, practices have created articulation with privacy advocate and users of related Facebook are collecting a lot of data about their personal records and online and offline activities.

Facebook says its future is "privacy-focussed".

Facebook has been criticized for the way it handles the private information of its clients. "This is the future I hope we will help bring about", wrote Zuckerberg. Unlike publicly shared posts that are kept as users' permanent records, the communications could also be deleted after a certain period of time. And the notion of Facebook exchanging data with third-party companies behind the scenes-even if users intitially grant permission-comes to be deeply controversial. Just this week, news reports resurfaced about how the company offered people a security feature known as two-factor authentification, which required users to share their phone numbers. Zuckerberg, who runs Facebook, Instagram, WhatsApp and Messenger, on Wednesday expressed his intentions to change the essential nature of social media.

Once Facebook makes messaging across its apps more secure, it plans to "build more ways for people to interact on top of that, including calls, video chats, groups, stories, businesses, payments, commerce and, ultimately, a platform for many other kinds of private services", Zuckerberg wrote. In Facebook's earliest years, he had an uncanny knack for understanding what people wanted out of a social network.

But unraveling Facebook could become more hard if Zuckerberg can successfully stitch together the messaging services behind an encrypted wall.

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PI says it has notified all the developers of the apps that still send data to Facebook and raised the issue with the European Data Protection Board and the European Data Protection Supervisor.

Or you could more cynically point out the looming threat of social network regulation coming its way from various governments around the world, and suggest that this new hands-off approach to data (we won't store it, we won't even be able to see it) might help it survive a clampdown on how it uses people's information.

Whatever Facebook builds hereafter would focus on six aspects: private interactions, encryption, reduced permanence, safety, interoperability, and secure data storage. To be fair, other aspects of Messages-which is later rebranded as Messenger-do take off.

"I expect future versions of Messenger and WhatsApp to become the main ways people communicate on the Facebook network".

Facebook's new goals coincide with what's best for business, says Noah Mallin, head of experience, content and sponsorships at Wavemaker, a WPP agency.

It is unclear how the company's advertising will navigate through this new model but it is still in the works with no particular time frame given yet.

The post claims to be authored by the 'Zucc himself, and it's a delightful mix of slightly confused metaphors and a revisionist narrative painting Facebook as a champion for privacy even as it acknowledges its repeated failures.