American Airlines cancels Max flights through mid-August

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American Airlines is extending the cancellation of its Boeing 737 Max 8 flights from June until mid-August.

An Ethiopian Airlines flight crashed minutes after takeoff March 10, killing all 157 people on board. "Boeing isn't going to rebrand the 737", Hamilton said, pointing to Boeing's log of more than 4,600 backorders, a key sales revenue driver, and adding that the order cancelations so far were "inconsequential".

The airline's CEO Doug Parker and President Robert Isom issued a statement saying it would cancel 115 flights daily through August 19, representing approximately 1.5 of the airlines' flying each day during the summer.

The move is to "provide confidence" to customers during the peak summer travel season, the airline said in a letter.

Chicago-based Boeing has been developing a software upgrade for an anti-stall system under scrutiny in both crashes.

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Another 737 MAX 8 flown by Ethiopian Airlines crashed on March 19 in Ethiopia. The airline had originally canceled flights with MAX aircraft through April 20th.

Not all flights previously scheduled on a Max will be canceled, and other other aircraft maybe substituted, the airline said. United Airlines said on Monday it would remove its 14 MAX jets through early July.

The aircraft manufacturer giant is facing a major severe public relations crisis in the fallout from the crashes, and the real estate mogul turned president has his eyes focused on a rebrand that could help the public accept the inevitable return of the troubled aircraft. A Boeing executive speaking on the condition of anonymity because he was not authorized to discuss the issue publicly said late last month that the training component of that update had been "provisionally approved" by regulators.

The US Federal Aviation Administration, which must certify the 737 MAX's airworthiness, released a video last week in which its interim chief Daniel Elwell said the agency was working to keep pilots informed. 737 MAX planes with updated software have made 96 test flights, accumulating "a little over" 159 hours of air time as of April 11, according to Muilenburg.