Amazon Prime subscription offered at half price for 18-24 year olds

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The sale has been compared to a summer online Black Friday event.

Whether you are looking for some new tools for your next DIY project, a new 4K TV, gadgets or furniture there will be deals to check out.

The data is based on 1 trillion visits to United States retail sites, pricing information on more than 55 million unique products and transactions at 80 of the top 100 retailers. If previous years are any indication, this year's Prime Day is gearing up to be another record-breaking shopping event for Amazon.

Stuart Appelbaum, president of the Retail, Wholesale and Department Store Union (RWDSU), noted how this year's Prime Day has been expanded to two days, while Amazon recently cut its Prime delivery promise in half, from two-day to one-day shipping.

Still need help? Amazon has its own Prime Day Guide as well.

Deals will go live at 12 a.m.

The £20-off deal on an annual Prime subscription, which is usually £79 per year, is available now until midnight on Tuesday 16th July, when Prime Day officially ends. This makes it the longest Prime Day ever. We recommend at least setting aside time to grab your must-have deals. From time to time, Amazon offers exclusive deals and products to its Prime members in India.

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Best Buy: Expect big deals on major appliances.

Early deals include 30 percent off accessories and supplies for college, up to 40 percent off Purina products and up to 30 percent off household items.

You can also use this opportunity to secure the homestead with Amazon's line of home security gadgets, each one giving you at minimum a double-digit discount.

You can find out in seconds if you've got a Ring Video Doorbell Pro installed by your front steps. This is a great way to stay organized and to avoid missing out on any deals on your must-have items. You'll receive the credit within minutes; Amazon will e-mail you confirming the credit is in your account. Otherwise, you'll have to ask. You can save $70 on the touchscreen Echo Show, $159.99 during the sale. To take part in the upcoming Amazon Prime Day sales, shoppers will need to have Prime membership.

Prime Day is for Prime Members. Older models with bigger discounts seem like good deals, but they're not.

Peter McPherson is a writer for BestReviews. (That's what cool people in the United Kingdom call phones, apparently.) For a limited time, eBay has knocked 15% off more than 150 smartphone models including popular flagships from the likes of Apple, Samsung, Huawei and Oppo.

BestReviews spends thousands of hours researching, analyzing and testing products to recommend the best picks for most consumers.