Google Can't Quit Trying to Make New Social Networks

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Google takes another run on a new social networking app called Shoelace as a more experimental area. You utilize it by itemizing your interests in the app, allowing it to recommend a sequence of "hand-picked" local activities which it calls "Loops". Basically, if you are about to attend a concert of some sort or perhaps go to a sports game and you would like someone to accompany you, Shoelace will be a place where you can find people with similar interests.

Shoelace, unlike other social networking platforms, seems to have much more modest ambitions that aim for Facebook's ubiquitous Events functionality. It works by letting you create events or activities and invite friends and strangers to join you.

With this new platform, it looks like Google is taking a new approach. It also matches users based on their interests and makes it easy to plan and meet for events.

Cake Fail: Moana birthday cake request turns into marijuana cake
Luckily, Kensli, 25, and her mom found the mix-up hilarious, and she shared a picture of the druggy dessert on social media. Kensli's post has been shared 11,000 times - with social media users finding the mix-up as amusing as she did.

So, Shoelace is indeed a unique social networking app created by Google.

Google is taking another run into the realm of social networking with its new experimental app called 'Shoelace.' The tech giant's workshop for experimental products Area 120 is now testing the new hyperlocal networking app that aims to put you in touch with people having similar likes and interests, in the real offline world. This time around, they're starting small again, launching in New York City and by invitation only.

Anything around local is at some point "bound to bump into Google's local advertising ambitions, but my guess is they see the success of Next Door in tying together hyperlocal communities". Later, this app was also shut down by Google in 2014 due to lack of users. As for the app making its way to other countries including India, we would advise you not to hold your breath. "Like other projects within Area 120, it's an early experiment, so there aren't many details to share right now", they said. If you're interested in trying it out, just fill in this form.

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